Marty King Essay

Erik Erikson had numerous contributions to the field of psychology; many of which involved his developmental theory. Erikson has been compared to Sigmund Freud; as both men believed that humans develop in stages. Erikson however, believed Freud to be misguided, as Erikson believed that developmental process is one which occurs throughout one’s lifespan; whereas Freud believed that a human’s personality developed by the age of five (Chen, 2007). Erikson published numerous books on human development; as well as issues including the generation gap, changing sexual roles and racial tensions. This quantitative research paper however, discusses Erikson’s eight stages of development and how each stage correlates with symptoms of borderline personality disorder. Each of Erikson’s eight developmental stages consists of certain elements (crises), which if not resolved will result in negative outcomes. The researcher believes that when crises are not resolved within Erikson’s developmental stages, it predisposes individuals to borderline personality disorder. In order to prove this hypothesis, the researcher will conduct quantitative research on the causes and symptoms of borderline personality disorder and the negative outcomes of Erikson’s eight developmental stages; the phenomenological research will then be compared. Borderline personality disorder has been widely studied over the past several decades; however, there is limited research on what childhood (birth to age eighteen) attributes contribute to the onset of BPD. Approximately two percent (up to ten million) of adults in the U. S. are diagnosed with BPD; accounting for twenty percent of psychiatric hospitalizations (NIMH, 2008); many cases of BPD go undiagnosed. Genetic factors have been primarily studied in the past as the biological cause of BPD; however recent research shows that forty to seventy-one percent of BPD patients were sexually abused as children (NIMH, 2008), approximately seventy-three percent report physical abuse and emotional abuse and neglect are also commonly reported in BPD cases. These statistics indicate that there is reason to believe that childhood trauma could significantly predispose a person to BPD. While research as to the possible causes of BPD has been conducted, the researcher proposes that a quantitative study be conducted in order to collect phenomenological data from various studies, for comparison to Erikson’s eight stages of development. The reason for this strategy is that by comparing the results of numerous studies, the researcher can produce â€Å"the bigger picture†, of what predisposes individuals to BPD; thus increasing the probability of successful recovery. The researcher chose Erikson’s eight developmental stages as model for comparison because the eight crises depicted in this model demonstrate the traumas indicated in many BPD cases. When the eight crises are not resolved, the results correlate with BPD symptoms. The researcher aims to prove that individuals who do not resolve the eight negative crises of Erikson’s developmental model; thus suffering some form of childhood trauma, are predisposed to BPD as adults. As mentioned previously, the information proving this hypothesis can be used to improve treatment options for BDP patients. The researcher for this study would like to see a reduction in hospitalization as a treatment for BPD patients; and instead implement alternative methods, such as assisting patients through Erikson’s eight stages. Assisting patients through the eight stages will allow them to re-learn emotional skills and abilities; such as coping skills. The researcher’s professional background in BPD clinical work has allowed significant insight into the difficulties of BPD treatment. Due to the immense amount of physical and emotional energy needed to work with BPD patients; many professionals tend to provide affirmation of the history of failure and poor coping skills by treating the patient with sympathy instead of empathy. The researcher believes that understanding the reasoning behind BPD patient behavior will improve the patient’s ability to improve poor coping skills. This change in professional behavior will reduce the feelings of being burnt out and tired because the professional will be able to support the success of the patient instead of doing the work for them. Currently, there is an attitudinal barrier between the professional and the patient which results in a failure to understand the condition of BPD. The researcher hopes to promote an understanding of BPD patient behavior; behaviors which many clinical professionals find exasperating. In increasing understanding of the development of BPD behaviors, clinicians will be better equipped to work with patients in an inclusive partnership rather than feeling they are exceeding appropriate boundaries. Literature Review Erikson’s Eights Stages of Development The â€Å"Eight Stages of Development†, the process of socialization, were developed by Erik Erikson in 1956 (Child Institute Center, n. d. ). Erikson had extensive experience in psychotherapy; including children and teens of all social classes. Erikson believed that each stage presented a â€Å"psychosocial crisis† in which an individual must experience, learn and resolve in order to successfully manage the next step. Erikson’s eight stages are represented in Figure 1. The eight stages are based on the â€Å"interaction of three different systems: the Somatic system, the ego system, and the societal system† (Keenan, p. 22, 2002). The somatic system refers to the biological processes of human functioning. The ego system are the central thinking and reasoning processes (2002); and the societal system is the process an individual goes through as he becomes integrated into his society. Erikson believed that the eight stages occurred in order and each stage represented a crisis which had to be resolved by the individual. Whether the crisis was completed successfully or not would be the deciding factor on how successful the next stage would be. If the crisis was not mastered, then the individual would be ill prepared to deal with the next stage of development; this trend would continue throughout all the stages. Erikson did believe that the eight stages were relevant throughout life and that he linked a crisis to each stage because that is when the crisis was most salient (Cohen, 2007). Oral-Sensory Stage. In this first stage (trust/mistrust), the first year of life is defined as the time for building trust; this is accomplished by the infant learning trust through the parent or caregiver’s actions and responses to the infant’s needs. Feeding is the focal point of Erikson’s first stage; when the child cries for food, the parent will feed and comfort the infant. If the child is neglected, he will learn to be mistrustful. Erikson also believed if trust was not established in the first stage, the child could become â€Å"frustrated, withdrawn, suspicious, and will lack self-confidence† (Sharkey, 1997). Muscular-Anal Stage. The second stage (autonomy/doubt) consists of ages one through two years old. During this stage the child is face with the development of self-control which is accomplished by a supportive atmosphere. If basic trust was not developed in stage one, the child will have difficulty in establishing self control in stage two, resulting in a lack of self-esteem (Sharkey, 1997). If the parent is too controlling, or does not provide enough structure the child can become doubtful of himself and the environment around him.

Government Legislation Essay

There are certain laws that companies must follow in order to stay in business. Legislation means simply law. There are 3 main laws that businesses need to follow, these are: 1. Health and Safety (1974) This is probably the most important bit of legislation that was passed relevant to a business. If a business does not coincide with the law about health, then potentially the customers could fall ill, or possibly die, leaving the company in ruins. Everything has to be put into it to maintain a high standard of hygiene etc†¦ Health also has to be maintained with the workers. 2. Discrimination Tahir Hussain’s example of discrimination is a very good one. He was unemployed and was well qualified. He’d applied for numerous jobs, but was not getting any offers for an interview. He was quite upset by this and so decided to test the system. He sent in two application forms to every business he originally sent applications in for, one with his own name, and the other one saying that it was from a white middle aged lady. What he found out was that the white lady received far more offers of an interview than he did. He launched 12 claims of race discrimination and won 4 of them, and partly won 5 more. 3. Employment Employees working under a contract of employment are protected against unfair dismissal.

Consumer Law Case Study Example | Topics and Well Written Essays - 3000 words

Consumer Law - Case Study Example Sue inquired of the sales assistant whether the labeling means the dye would be suitable for use by those with skin allergies; the assistant replies, I suppose so, that’s what it says on the telly. The statue covering breach of stipulation can be found in the Sale of Goods Act of 1979 in section 14 2(b). Implied terms about quality or fitness is where the seller sells goods in the course of a business, there is an implied condition that the goods supplied under the contract are of merchantable quality, except there is no such condition. If the buyer examines the goods before the contract is made, as regards to defects, which that examination ought to reveal.1 An implied warranty is the shorthand label used in the Product Warranty Liability Act to describe the supplier’s contractual responsibilities (or guarantees) regarding the quality or fitness of the goods. Implied warranties, which don’t depend simply on what the supplier says but are based on the consumerâ⠂¬â„¢s reasonable expectations about the goods in all circumstances. The supplier may be responsible under the implied warranty even if the supplier says nothing at all about the goods, 2 The purpose and nature of implied warranties is to protect the reasonable expectations that a buyer would have about the goods considering all the circumstances of the sale. Because reasonable expectations do not simply depend simply on what the supplier says but on other circumstances as well, implied warranties apply even when the supplier says nothing at all.... the reasonable expectations that a buyer would have about the goods considering all the circumstances of the sale. Because reasonable expectations do not simply depend simply on what the supplier says but on other circumstances as well, implied warranties apply 1Sale of Goods Act 1979 2Product Warranty Liability Act 3 even when the supplier says nothing at all.3 The issue is supported in law bySmith v. Land and HousePropertyCorporation (1884), 28 CHD 7 South Australia, where the court held; "a statement of opinion can be regarded as a statement of fact in certain situations. Such a situation will be where the maker of the statement has greater knowledge or appears by implication, to be able to support that statement.4 This case is buttressed by Dimmock v. Hallet (1866), and Bisset v. Wilkinson (1927) AC 177. Also in Schawel v. Reade (1913) 46 ILT 281, the court held that; "the strength of the inducement can be important, the more emphasis put on representation, the more likely the courts will regard this as a term".5 Also see Rutledge v. McKay (1861) WLR 615, where the court cited Section 14 (2) of the Sale of Goods Act of 1979, and in Wilson v. Rickett, Cockerall and Company LTD. (1954), the court concluded; "the goods supplied must be considered in the units and measures in which they were supplied when examining quality".6 Further in Wilson v. Rickett, the court goes on again to point out the SOGA 1979, Section 14; "that it apply only when the purchaser has relied upon the vendors skill and expertise. It

Middle East Politics Essay Example | Topics and Well Written Essays - 1000 words

Middle East Politics - Essay Example The author starts with a personal interview of Osama Bin Laden when he was constructing a road in Sudan. He contrasts this with his second interview with Bin Laden in Afghanistan when Sheikh Osama declares war on America and the Royal Family of the Saudi Arabia. The book, though a non-fiction, presents the entire sequence of the history with such aplomb that goes very well like a novel. The interest of the reader is held to the author's attention and slowly but steadily ensures that the points he raises sinks into the minds of the readers. One of the typical issue that is being raised by the author is about the US aggressive nature and its allies trying to make out the best commercial benefit from the situation in the middle east rather than sort it out and restore normalcy. In addition to the situation this created, the author tries to explain the steps taken by the US government to enhance the level of confrontation in every area in the Middle East. In order to go with his theory, the author takes us through a short interlude on how the Bin Laden regime in Afghanistan originally supported and cultivated by Saudi Arabia and the United States, turned against them slowly and steadily after the Iraqi war. The literary reviews that the author invokes during the course of the book are quite comprehensive and relevant. He refers to the Holocaust in Armenia and a number of other events which did not happen during the 30 years that the author is covering in the Middle East history. His comfortable knowledge of the various writings on the subject and on the historical happenings prior to the modern history of the Middle East has defined the way the book has flown. All along the book the author maintains his critical approach of the western politics and the steps taken by various governments of the west in increasing the instability of the region. The problems of today are more or less their own making by ignoring the earlier warnings on the horizon. 3. Methodology The author has taken up a macro research on the political scene in the Middle East. He has successfully built a case to augment his originally theory, that of unwanted US interference in the Middle Eastern politics resulting in loss of face due to an erroneous statement in the parliament for Blair and Bush duo. Similarly, the resultant political scene after the Iraqi war and other reprehensible moves in the Middle East, the author says, that the amount of gains that the US and its allies got was slowly lost and the entire victory is now tending towards a loss for the US and allies. This has been further strengthened by the bad move of the Israeli attack on Lebanon. The author leads us to this story and tries to solidify the cause and effect of such an approach, including the people behind it and how this would benefit the American People, if at all it does and how this might help the men in the deserts of the Middle East. The book has a hypothesis which the author does not say in so many words. But the hypothesis is underlying in the entire

Perfect City in Plato's view, with the philosophers and guardians and Research Paper

Perfect City in Plato's view, with the philosophers and guardians and the working class and how they all work together - Research Paper Example It is far from monarchy which a child of king or queen automatically becomes a ruler by birth right. From this this philosophical thought comes the social and economic stratification which are meant to forge social solidarity in the ideal state (Silvermintz 762) In stratifying, Plato did not discriminate people by birth but by capability and will of who should rule and exercise political power over a state. , "philosophers [must] become kings†¦or those now called kings [must]†¦genuinely and adequately philosophize" (The Republic 5). Plato put so much emphasis on the philosopher king or the philosopher ruler whom designated as the Guardians. They are chosen by an inner calling or daimon and by their birth or privileged station in life. The philosopher kings are also those who are supposed to have a philosophical temperament that can judge between mere appearances of objects and permanent abstract forms or in short, those who can distinguish truth from falsity. For Plato†™s philosopher’s it is necessary for them â€Å"to possess philosophical truths for their own sake, where this in turn implies good regardless of any bene? cial e?ects (Woolf 33). The Guardians are supposed to have a heart of bronze and silver which meant that they have the physical capability and also the intellectual prowess to rule. To have this quality, the philosopher ruler of the ideal city has to undergo rigorous and regulated study which extends until mid-life. Their curriculum of study involves the study of philosophy, the arts, as well as the gymnastics. In the early years of their study, poetry and fictional drama are deemed inappropriate because Plato thought that it could dull the person’s ability to discern and make to make wise judgment. He was also cautious that the undesirable behaviors may be emulated (Republic 395) and that the student may not be able to see its falsity. The study of the Guardians also involved the physical training. To be specifi c, it involves gymnastics and should train physically that is more suited for war. This physical training however must be balanced with music and poetry to avoid the negative tendencies of each training that is, being too physical may make the Guardian brute or too much music and poetry may make the Guardian too soft. Upon the assumption of the role to become The Guardian, the ruler must also have to live an ascetic life and far from the life of a privilege person so that the ruler will not get spoiled which will weaken him. For Plato’s perspective, living a life of comfort will weaken a ruler because it will prejudice him to perpetuate the life that he is beginning to like. To guard against this character weakness, it is mandated that a Guardian or ruler must live a simple life. This also serves as a safeguard from those who wanted to become a Guardian that it is a position of service to its fellow that there are no material incentives in becoming a Guardian. Thus, a Guardia n has no possession also and is not even paid despite the tremendous political power that he wields. Whatever that he has should be donated by society at large and he is not paid for governing. The rationale for this stringent life was that for the Guardian to focus solely on governance. That is, if he will dispense a law or administers justice or that of the state, that he may

Trave Trade Essay Example | Topics and Well Written Essays - 1500 words

Trave Trade - Essay Example According to the available statistical data impact over tourism industry across the U.S. stated since the year 2001 onwards though the rate of declining was not so conspicuous. Observation of Julio Aramberri and Richard Butler disclosed gravity of the situation, â€Å"For the transportation and tourism industries, which by September 2001 were already shaken by a deepening USA recession, the impact was immediate and serious. In February 2002, Hilton Hotels reported its net income †¦ had dropped 94% despite aggressive cost-cutting, with the lowest occupancy rates in San Francisco, Washington D.C., and Hawaii.† (Aramberri, Butler, 276) In this context, it is important to mention that fear of terrorist attack and devastation of the 9/11 massacre created such huge impact over the mass psyche across the globe, even among U.S. people that they stopped visiting to most of such places that were at the high risk of under terrorist attack threat. Apart from that, as there was also a sharp decline in the air transportation facilities across from the aviation companies of the United States. As the aviation management industries predicted that there will be sudden fall in the number of passengers, those stopped providing their service to passengers around the world. Consequently, tourists also felt de-motivated to travel. Pondering over all these issues, the â€Å"Milkin study predicted for the year 2002 a loss of 1.6 million urban jobs, of which 760,000 would occur in travel and tourism.† (Aramberri, Butler, 276) It is evident from such statistical references that U.S. pervasively suffered from the effects of recession over the travel and tourism industry and places like San Francisco, of which the tourism industry is one of the major sources of income both from the perspective of revenue and earning livelihood for the common citizens. As due to recession there has been a sharp decline in the rate

Critically review the role of Planning Manager and assess the impact Essay

Critically review the role of Planning Manager and assess the impact on our business plan - Essay Example Since Annex House is a new bakery to be opened up in the market of Cardiff where other bakeries already exist with proper market shares and acquired base of customers, it is important for the planning manager of Annex House to identify the gaps prevailing in the market of Cardiff and try to position the new bakery house in order to fulfil this gap by catering to the unfulfilled and emerging demands of the customers in the confectionary market of Cardiff, Welsh. Deciding the proper strategies in order to ensure the competiveness, profitability and sustainability of Annex House is critical for aligning the business objectives and goals with the running of the bakery business. Also, implementing suitable strategic decisions and employing a proper strategic management and control in the business would ensure that the bakery house is enabled to meet the set objectives and goals for the business with respect to its operational, financial and other functional aspects. The strategic manageme nt process encompasses devising and incorporating the objectives and goals of the company with respect to the proper consideration of the available resources and capabilities in the business and by carefully assessing the internal as well as the external environment pertinent to the business. Developing a proper strategic management plan would help to decide the future direction of the bakery house and would also help to specify the objectives of the company, develop suitable policies and plans for achieving these organizational objectives and allocating proper resources in order to implement the decisions. This would ensure that the internal and external strengths, weaknesses, opportunities and threats of the business are evaluated in order to make key decisions regarding the strategic management of the bakery house. This would also help in ensuring the

Recycling Research Paper Example | Topics and Well Written Essays - 1000 words

Recycling - Research Paper Example An understanding of the term recycling is essential, as it is the base of our argument (Goldsmith, 2010). Recycling refers to the conversion of waste products into new materials. It is the separation, collection and subsequent transformation or manufacturing of waste products into usable products. The transformed usable products are of market value. The materials are converted into, either a secondary product or the same product. The recycled material replaces the virgin material during the usage or manufacturing process. Recycling is essential to industries and society in meeting their goals of efficient management of the limited resources, the cost reduction, and reduced landfill utilization (Donald, 2001). Therefore, recycling is the process of converting wastes or useless products into useful products for humans. The process will help reduce consumption of raw materials, reduce energy consumption, and reduce greenhouse gas emission of global warming pollution (Isayev & Khait, 2005). The process is a cycle made up of three main stages. Collecting and sorting is the first stage. Here, there is the collection, then processing and sorting of waste materials to the type for the use. The second stage is the manufacturing stage. At this stage, the collected and the sorted materials pass through manufacturing. Lastly, we have the selling or providing the recycled products to the consumers. The purchase of the materials ends the cycle (Bertolini, Delalande & Hubesch, 2009). Recycling is important in environmental protection. It helps in waste reduction and reusing of materials. The process reduces the need for extraction, refining, and the need for processing the raw materials that causes a substantial water and air pollution. An importance of such processes helps to reduce the level of pollution from the waste. For instance, it prevents the greenhouse gasses and the harmful chemicals

Theories of International Trade and Investment Essay Example for Free

Theories of International Trade and Investment Essay Objectives: 1. Theories of international trade and investment 2. why do nations trade? 3. How can nations enhance competitive advantage? 4. Why and how do firms internationalize? 5. How can internationalizing firms gain and sustain competitive advantage? Mercantillism: belief popular in 16th century National prosperity results from maximizing exports and minimizing imports Nonmercantillism: today some argue nation should run a trade surplus labot unions protect domestic jobs farmers keep crop prices high manufacturers some rely on exports Free Trade: absense of restrictions to the flow of goods/services among nations ** Best because it leads to: more/beter choices for consumers/firms lower prices of goods for consumers/firms higher profits/better worker wages imported input goods usually cheaper higher living standards for consumers costs are lower greater prosperity in poor countries Competitive Advantage: foundation concept of international trade. Answers how nations can achieve and sustain economic success/prosperity Superior features of a country that provide it with unique benefits in global competition comparitive advantages are derived either from natural endowments/deliberate national policies **In a firm: Distinctive Assets/competencies/capabilities that are developed or acuired Ex: Saudi Arabia has a natural abundance of oil petroleum products Ex: France climate/soil for producing wine Absolute Advantage: country should produce only those products in which it has absolute advantage or can produce using fewer resources that another country Comparative Advantage: Beneficial for two countries to trade even if one has absolute advantage in the production of all products. **Efficiancy in which it can product the product is the most important Ratio of production costs is key This pplies to all goods shows how countried use scarce resources more efficiently Limitations of Early Trade Theories: Fail to account for international transportation costs Govts distort normal trade / selectively imposing protectionism (tarrifs) or (subsidies) Services some cant be traded. Others can be traded freely over internet Factor Proportions Theory: Factor Endowments Theory each country should produce and export products that need high production Import goods that and don’t need production ** Leontief Paradox revealed that countries can export products that use less resources and be successful International Product Life Cycle Theory Each product and its associated manufacturing go through 3 stages of evolution: introduction inventor country enjoys a monopoly in manufacturing/exports. Ex: TV Set maturity Products manufacturing becomes standardized other countries start producing and exporting the product standardization manufacturing ceases in innovator country becomes net importor of the product. Totally under globalization cycle occurs quickly New Trade Theory economies of scale are an important factor in some industries for superior international performance. Even in absense of superior comparative advantage some succeed best as their volume increases Ex: commercial aircraft industry has very high fixed costs need high volume sales to achieve profit Critical Role of  Innovation in National Economic Success Innovation is KEY source of competitive advantage Firms innovate in 4 major ways: 1. new product/improve an existing product 2. new manufacturing 3. new marketing 4. new ways of organizing Many innovative firms in a nation leads to national competitive advantage Critical Role of Productivity in National Economic Success productivity is the value of the output produced by a unit of labor or capital it is a key source of competitive advantage for firms the greater the productivity of the firm, the more efficiently it uses its resources aggregate productivity is a key determinate of the nations standard of living Michael Porters Diamond Model: Sources of National Competitive Advantage Diamond Model Factor Conditions: quality and quantity of labor, natural resources, capital, tech, know-how, entrepreneurship, other production Ex: an abundance of cost-effective and well educated workers give china a competitive advantage in the production of laptops Related Supporting Industries: presence of suppliers, competitors, complementary firms that excel within a given industry Demand Conditions at home: strengths and sophistication of customer demand firm strategy, structure, and rivalry: the nature of domestic rivalry, and conditions that determine how a nations firms are created, organized, and managed Industiral Cluster suppliers/supporting firms from the same industry located within the same geographic area strong cluster can be sxport platform for a nation Proactive economic development plan employed by the govt. nurture/support promising industry sectors with potential for regional or global dominance Tax Incentives Monetary fiscal policies Rigorous educational syst em Investment in national infrastructure strong legal regulatory systems

Automotive industry Essay Example for Free

Automotive industry Essay Maruti Suzuki India Limited generally famous as Maruti is an ancillary company of the Japanese automaker Suzuki Motor Corporation. It has a market share of 44.9% of the Indian passenger car market as of March 2011. Maruti 800 and Alto are their entry level cars. Ritz, A-Star, Swift, Wagon-R, Estilo are their hatch back models. DZire SX4 are Maruti’s Sedan class models. Eeco and Ertiga are Maruti’s C segment class. Grand Vitara is their Sports Utility Vehicle which is directly imported from Japan. Maruti is the 1st company in India to turn out and sell more than a million cars. Maruti Udyog Limited is renamed as Maruti Suzuki India Ltd on 17th September 2007. Maruti companies head quarter is in Nelson Mandela Road, New  Delhi. The company was customary in 1989; however the actual production commenced in 1983 with their Maruti 800. Till 2004 Maruti 800 was the India’s largest selling packed in car ever, since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Maruti imports diesel engines for all their diesel cars from Fiat motors. Maruti’s manufacturing plants are located at two amenities Gurgoan and Manesar south of Delhi. Gurgoan plants installed capacity is of 9, 00,000 units per annum and Manesar plant with a capacity of 5, 00,000 units per year and a diesel plant with an annual capacity of 1, 00,000 engines and transmissions. Maruti has 933 dealerships crossways 666 towns and cities in all states and union territories of India with 2,946 service stations (inclusive of dealer workshops and Maruti Authorised Service Stations) in 1,395 towns and cities all over India. It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India. Service is a major source of proceeds to the company. Most of the service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle. 1.2 Definition Of Marketing According to American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value of customers, clients, partners, and society at large. Dr. Philip Kotler defines, marketing as â€Å"the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services†. 1.3 Customer Perceived Value Customer Perceived Value (CPV) is the distinction between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. 1.3.1 Customer Perceived Value of Maruti Suzuki with reference to Holbrook Model Typology of Customer Value Holbrook (1994 p. 27) asserted â€Å"Value is an interactive relativistic preference experience†. Based on this Holbrook proposed a typology of consumer value having three different dimensions: Extrinsic/Intrinsic: The consumer perceives value in using or owning a product or services as a means to and end versus an end in itself. Self-oriented/Other-oriented: The consumer perceives value for the consumer’s own benefit as against the benefit of others. Active/Reactive: The customer perceives value through direct use of an object as against apprehending, appreciating or responding to an object. These three dimensions give rise to eight types of customer value Extrinsic Intrinsic Self-oriented Active Efficiency Play Reactive Excellence Aesthetics Other-oriented Active Status Ethics Reactive Esteem Spirituality Thus for a company like Maruti it would be very apt to use this model considering that the products that Maruti Suzuki has to offer fits in quite easily in different dimensions as presented in the typology. 1.3.2 Customer Perceived Value of Maruti Suzuki with reference to Monroe Model Monroe (1990, p. 46) observes, â€Å"Buyers perceptions of value represent a trade-off between the quality or benefits they perceive in the product relative to the sacrifice they perceived by paying the price† Monroe has expressed the concept of customer perceived value as the ratio between perceived benefits and perceived sacrifice: Customer Perceived Value= Perceived Benefits ________________ Perceived Sacrifice According to Monroe perceived benefits has a positive influence on consumers perception of product value at first, and later on it may influence consumers purchase intentions. In contrast, perceived sacrifice first has a negative influence on consumers perception of product value, and later on it may influence consumers purchase intentions. Perceived Benefits Here the benefits include customers’ desired value, e.g., quality (Monroe, 1990). Sacrifices, on the other hand, include monetary (price) (Dodds, et al., 1991) and non-monetary (time, effort) (Cronin, et al., 2000) considerations. Therefore, value includes three key factors: (1) quality, (2) price, and (3) convenience (Lemon, et al., 2001), where convenience is the time and effort expended by the customers (Cronin, et al., 2000) In context to Maruti, the customer’s desired value is the quality of the car and services rendered there off. Whereas the sacrifices include the price of the car, maintenance cost, etc. 1.3.3 Customer Perceived Value of Maruti with reference to Woodruff’s Model A Value-Hierarchy Model Woodruff (1997) proposed that â€Å"Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilities achieving the customer goals and purposes in use situations.† (p146) Accordingly the customer value hierarchy suggests that customers conceive of desired value in a means-end way. Basically it can be known as a system to run businesses throughout the country by understanding customer’s goal and satisfaction over it (Lister, n.d.) Desired Customer Customer Satisfaction Value with Received Value Customer’s Goals and Purposes Desired Consequences in Use Situations Desired Product Attributes and Attribute Preferences Starting at the bottom of the hierarchy, customers start to think about products as bundles of specific attributes and attribute performances. While purchasing and using a product they form desire or preferences for a certain attribute based on their ability to facilitate achieving desired consequence experiences. Looking down the hierarchy from the top, customers use goals and preferences to attach importance to consequences. Also the customer’s use situation plays a critical role in evaluation as well as in desires. Maruti Suzuki, being an automobile manufacturing company faces a lot of competition. Thus such a model would be very essential for their company. 1.3.4 Consumer perceived value of Maruti with reference to Zeithaml Model Means-End Model An adaptation of a model first proposed by Dodds and Monroe (1985), Zeithaml with her study in 1988 about price, quality and value towards consumers defined this into the concept of Means-End model. (Source: Means-End Model, Zeithaml, 1988) 2. Value Proposition Definition of ‘Value Proposition’ A business or marketing speech that summarizes why a customer should buy an item for consumption or use a service. This statement should prove a potential buyer that one meticulous product or service will add more value or better solve a problem than other like offerings. Companies use this statement to target customers who will benefit most from using the company’s products, and this helps maintain an economic moat. The ideal value proposition is concise and appeals to the customer’s strongest decision-making drivers. Companies pay a high price when customers lose slight of the company’s value proposition. 2.1 Value Proposition of Maruti Suzuki ‘Way of Life’ is the Value Proposition of Maruti Suzuki. As India is a country where comfort is vital while travelling, Maruti has always been the first option. As mileage is a big criterion with cars for Indians, Suzuki proves to be better than quite a few other names in cars as its vehicles have a higher mileage; for example Swift gives 22km/ltr while if you compare a Honda City gives around 12-13 km/litre. 2.2 Mission Vision of Maruti Suzuki The Company Mission To make available a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export markets. The Company Vision We must be an internationally competitive company in terms of our products and services. We must retain our leadership in India and should also aspire to be among the global players. Their focus is on: Building a continuously improving organization adaptable to quick changes Providing value and satisfaction to the customer Aligning and fully involving all our employees, suppliers and dealers to face competition Maximising Shareholder’s value 2.3 Target Market Definition of target market: A specific group of consumers at which a company aims its products and services. Maruti Suzuki has adopted a focused approach and wisely created segments within a large market to promote their cars. Lower Income Group- Maruti 800, Alto  Middle Income Group- Wagon-R, Swift, Swift DZire, Ritz High Income Group- Maruti Suzuki Kizashi, Suzuki Grand Vitara Suzuki Grand Vitara would obviously have no takers amongst the lower income group. 2.4 Market Attractiveness Market attractiveness is a term that describes the profit possibilities available in a given market or industry. The more attractive a market is, the higher the potential profits. Companies in the process of considering entires into new industries or markets conduct a number of analyses to determine whether or not such a move would be good for the business. One such analysis is a market attractiveness analysis, conducted to find out if entering a particular market or industry would be profitable and how much the company could potentially earn. The automobile industry is a huge and diversified market. It can be divided into different segments each satisfying different needs of the customers. These different segments can be classified as: SUV’s, Sedans, Hatchbacks, C segments etc. This gives an automobile company ample amount of opportunities. Maruti Suzuki  is prevalent in all of these segments and is considered as one of the premium brands in all of these segments. In this very market other than the different segments of automobiles also is the service rendered by the company to the customers. Thus the market is as attractive as one would hope for giving Maruti Suzuki a chance to make the most of it.

How The Economic Downturn Affected Uk Hotel Industry Economics Essay

How The Economic Downturn Affected Uk Hotel Industry Economics Essay Prior to the credit crunch which commenced in August 2007 when the European Central Bank and the US Federal Reserve put  £45bn into the financial markets (Elliott 2008 [online]), Europe, the USA and the UK were enjoying an economic boom with rising house prices and high consumer confidence (Budworth 2008 [online]). Gross Domestic Product (GDP) rose to  £381,565 Million in 2007, and household disposable income per capita to  £14,321 in the same year (Key Note 2008, p. 18). During these boom years, lending was high and borrowers able to raise large sums of money due to relaxed lending restrictions by banks. Individuals whose circumstances would have at one time barred them from borrowing were allowed to access many times their salary (Budworth 2008 [online]). Debts secured upon property were sold on to investors. Property prices thus became vastly inflated creating a bubble which burst when borrowers started to default on their loans and the value of the investments therefore fel l heavily. The huge losses by the banks leading to the collapse of Lehman Brothers in the US and the near collapse of Northern Rock in the UK meant that lending became much more difficult and banks stricter about who they lend money to. (Budworth 2008 [online]). The resulting shortage of funds due to fears about lending and lack of loans has led to a downturn in the economy, falling house prices and increasing unemployment with many firms going out of business altogether and many more making drastic savings (Budworth 2008 [online]). Further consequences include a vast increase in public spending which is predicted to take years to pay off, a predicted rise in unemployment (by the British Chamber of Commerce) to 3.2 million, wage freezes or cuts and massive job losses (The Economy News 2009 [online]). The collapse in available credit started in the USA but in these days of global trading the implications were soon felt around the world with the UK quickly facing problems. Germany, Fr ance and Italy the three largest economies in the Eurozone were officially in recession by late 2008, and others rapidly followed suit. Both Spain and Ireland have witnessed a housing bubble burst and contraction in wider economic activity (Foresight 2008, p. 7). 2.2 The Pound Against the Euro and Dollar One factor that complicates the situation somewhat is the pounds weak status against the Euro and Dollar. Sterling has lost value rapidly over the last year or so. In July 2008, one pound would still buy $2, but by November 2008 it was worth only $1.48, the lowest point for 6 years. Similarly at one point  £1 was almost equal in value to 1 Euro. While this is bad news for people buying goods or traveling outside the UK, it also means that UK goods and services become more attractively priced from the point of view of Eurozone or USA travellers (OGrady 2008 [Online]). Specifically, hotels in the UK will appear relatively cheaper since this fall in the value of sterling, and hence more attractive to inbound travellers and tourists. At the same time, it means it is less attractive for the UK holidaymaker to travel to the Eurzone or USA, and more attractive to stay at home. 3. Hotel Industry Background 3.1 Introduction The Growth Years to 2007 Hotel operators in the UK cater both to the corporate sector and consumer sector. Both are significant parts of their operations and both includes not just accommodation but also facilities such as meeting and conference rooms in the case of the corporate sector and add-on services like food and beverages for both sectors. The UK has been historically an important business destination with the growing importance of the London stock market and financial sector (Key Note 2008, p. 11). In the consumer sector most activity is accounted for by holidays and short breaks with a significant minority for wedding or party venues. The UK hotel market grew in 2008 to a value of  £11.5 billion, which is an increase of nearly 20% since 2002. This growth took place against the backdrop of a healthy worldwide economy with the global travel market recovering after the 2001 terrorist attacks (BMRC 2009, p.1). Factors influencing this growth were varied and included an increase in the number of tourists coming in to the UK in the years since 2002 and a diversification in the hotel market with increases in the budget sector as well as luxury brands. There was an increased call for upmarket brands as London in particular saw an increase in the ultra wealthy market sector for which money was no object (BMRC 2009, p.1). Other factors driving growth include the growth in internationalisation and global business, rises in disposable income, and the development of tourism from emerging economies such as former East Europe and India. The growth of the internet and online booking also paid a part as well as increased marketi ng by hoteliers (Key Note 2008 pp. 19-21). During 2008 this boom came to an end. The hotel industry was hit relatively late by the depression, and even during 2008 industry experts were proclaiming that the previous 12 months had been a time of overall growth (Cater Hotelkeeper 2009, p. 6). Occupancy rates were static in the first part of 2008, but then hotel transactions started to decline and during September 2008 occupancy fell steeply as did revenue per room (Cater Hotelkeeper 2009, p. 6). Further, developments for new hotels and improvements were cancelled and budgets reduced. 3.2 Strengths and Weaknesses of the UK Hotel Market A Key Note report identifies aspects of the UK hotel market influencing the vulnerablity or resilience to recession. On a positive note, the UK hotel market is a strong and sophisticated one with a wide range of different options to appeal to a range of different types of customer and including internationally recognised brands as well as smaller individual operators. Developments in technology and the increase of internet use over the last 10 years mean selecting and booking a trip is easier than ever before. The fact that most UK residents do not use hotels further offers an opportunity for growth, as does the potential for further increase in internet use. Restaurants attached to hotels and other such add on services provide further expansion potential. Finally, the UK is experiencing a growth in its older population, who have more time to travel. On the negative side, the hotel market is particularly vulnerable to an economic downturn as travel and trips are often seen as an area in which spending can be cut back. (Key Note 2008, pp. 48-50). Research also suggests that despite the apparently rosy outlook of the years immediately prior to 2008, the market had other issues to contend with even without recession. The long-stay leisure market (defined as those travellers staying away for five nights or more) has been in decline since 2004: the number of long-stay hotel rooms booked in 2008 was half that in 2006, at 11 million (BMRC 2009, p. 1). 4 The Impact of the Recession on the Hotel Industry in the UK: Specific Factors 4.1 Introduction This section looks at some of the factors which impact upon the Hotel industry, and why they are important. The messages are mixed. Some of the factors are detrimental to the industry while others have more positive impact. 4.1 Air Travel in Decline Although long-term growth in demand for air transport is projected, growth rates in the short to medium-term are likely to be affected by the general slowdown in the economy and by the rising cost of air travel. A market-wide study indicates that although long-term growth in demand for travel by air is expected, short to medium term projections are for negative growth in 2009 with the beginnings of recovery in 2010 (Key Note 2009, p. 10). This will have an impact upon the UK hotel market as there will be fewer travellers into the country. However, it should be bourne in mind that fewer UK holiday makers will want to holiday abroad due to financial considerations, thus boosting demand for hotels. 4.2 Collapse of the Property Market One of the hardest-hit sectors of the economy in the recession has been building as house prices have crashed and loans to finance building projects have dried up together with the market for the finished product. The UK enjoyed some of the highest periods of growth of house and other building prices, and the construction industry has been particularly badly hit by the latest recession. Developers are unable to access credit to fund large scale building schemes, so many hotel projects have been stalled (Blitz 2009 [online]). Aside from new developments, hotel owners who are unable to access further credit are also finding things more difficult. While larger operators and branded chains are able to look to the medium and long-term, over which a boom for hotel and travel are predicted due to emerging markets, smaller operators have less access to the resources which will see them through the next couple of years (Blitz 2009 [online]). 4.3 The Falling Value of the Pound The pound fell against foreign currencies until at one point in late 2008 it was worth very nearly 1 Euro. This should mean that UK services, including UK hotels and UK tourist attractions, become more attractive to visitors from overseas as they get more for their Euro or dollar. The deterioration of the global economy has certainly had an impact in reducing inbound tourism, but at the same time the pound became more attractive against the Euro: for the average visitor the cost of purchasing goods and services is approximately 10-12% cheaper than at the same time the year before (Foresight 2008, pp.1-2). Foresight predicted at the end of 2008 that while inbound tourism to the UK would fall slightly with a growth of -0.7, spend would increase by 2.4%. It should also be considered that a falling pound makes it less attractive for the UK holidaymaker to leave the country as prices across Europe will become more expensive (Foresight 2008, pp. 1-2). VisitBritain, the body which aims to promote UK tourism, has launched a  £6.5 million advertising campaign outside the UK to promote the affordability of Britain as a destination. However its calls for this investment to be matched by the UK government have not so far been successful (Mintel Market Reforecasts, 2009 [online]) 4.4 Oil prices A further factor is the price of oil, as this dictates the cost of air fares. Increased oil prices lead to raised surcharges on airfares and hence to higher flight costs. The cost to the airline is also considerable if the price of oil is high they cannot simply pass it all on to the customer. A Key Note market report noted that when prices were over $120 a barrel BA said it would find it hard to break even, easyJet commented that a rise of $1 adds  £2.5m to its operating costs, and Ryanair predicted extra costs of Euro 400m (Key Note, 2009, p. 11) Higher prices lead to a decrease in inbound flights, but equally to an increase in the number of UK residents holidaying abroad who might then consider staying within the UK. The price of oil fell from a high of nearly $150 a barrel in June 2008 to under $55 in November 2008. Oil price falls, however, can be bad news if the fall in price is due simply to a stagnant market (Foresight 2008, p. 6). 5. How the Recession has hit Specific Areas of the Hotel Market 5.1 Overview 2008 has certainly seen a fall in the market, and predictions for the next few years to 2012 are gloomy. Early 2008 showed positive trading in UK hotels, but the second half of the year had a significant deterioration with what Robert Milburn, of Www.cater.com, called fragile and volatile conditions in the trade. Numbers of overseas visitors dropped by 5% between April and June 2008, and lead-in times became shorter, with 1-2 weeks being the norm rather than 4-6 weeks. A fall of 1.8% was predicted for 2008, but the recovery in 2009 which was also predicted now seems unlikely (Key Note 2009, pp. 62-63). With rising unemployment and fears about job security, there is not simply less money to spend on luxuries such as holidays and hotels, but also an increasing perception amongst consumers that they should make do and mend; the spendthrift attitude which characterised the 1990s and years to 2008 has been replaced by a notion that one should save rather than splurge. Even by the end of 2008, predictions were being made that 2009 will see less tourism overseas than in 2008, a situation which has occurred only twice in the last 40 years (Foresight 2008, p.3). Mintel predict a significant drop in the hotel market which will take some time to recover from, based on figures from the International Passenger Survey and trade sources. Their figures for revenue raised per available room also indicate that the hotel sector is struggling in both London and the regions (Mintel Market Reforecasts 2009, [online]) In the hotel industry worldwide, occupancy rates are declining and revenue per room are also dropping (FT.com 2009 [online]). Average room rates in the UK have dropped to around  £100 per night and demand is low (Blitz 2009 [online]). It would seem at first glance that the industry faces a challenging time during 2009 and into 2010 at least, however there is also some positives; holidays are seen by the consumer as very important, and the UK is perceived by holidaymakers around the world as an excellent destination (it is the 6th most visited country world wide and is ranked forth in the Anholt-GfK Nations Brand Index in terms of Tourism (Foresight 2008 p. 8)). Mintel predict that while holidays will be reduced by consumers they will not be cut out altogether and the average family will continue to take one main holiday per year as this type of break has become ingrained in the consumer mindset as more of a right than a privilege (Mintel Market Reforecasts 2009 [online]). Whereas t he overseas holiday market will fall slightly in 2009 and 2010, the UK market will simply stagnate (Mintel Market Reforecasts 2009 [online]). The following sections examine events in and predictions for particular sub-sections of the hotel market in the UK. 5.2 Business Travel As the global recession deepens, business travel will suffer. Companies who remain in business will seek to cut their expenses by reducing spend on business travel, cutting trips to the absolute minimum and using cheaper hotels (Foresight 2008, p. 7). The 2009 Key Note report notes that domestic business travel within the UK, which also impacts upon hotel usage, will also decline. The market is expected to increase very slightly from 2011, but will remain generally static over the 2008 to 2012 period. Inflation will lead to a marginal increase in expenditure, but as inflation affects all sectors, should be discounted. See Table 1: Forecast UK Market, Domestic Business Travel, 2008-2012 2008 2009 2010 2011 2012 Trips (000) 18,500 18,300 18,000 18,200 18,500 Percent change year on year -3.1 -1.1 -1.6 1.1 1.6 Expenditure ( £M) 4550 4590 4600 4670 4800 Percent Change year on year 0.4 0.9 0.2 1.5 2.8 Table 1: domestic business travel in the UK excluding those trips which do not require an overnight stay (adapted from Key Note 2009, p. 29) The same report shows that the forecast for inbound business travel people travelling from overseas to carry out business in the UK is also poor. The rate of growth in 2008-2009 slowed as the world economy slumps. While the rate does not actually go into decline, it slows to near 0. (Key Note, 2009, pp. 29-31). 5.2 Consumer (Non-Business) Travel The domestic travel area offers some possible positives for the industry as a whole. It is arguably the case that tourism and the hotel industry in the UK are better placed to withstand the results of a recession than either other industries or other holiday destinations. The reputation of the UK as a whole is very strong as a destination, as is that of England in particular.A 2008 survey by Visit Britain of 614 respondents based in the UK who regularly take short breaks reported that 9 out of 10 people consider England when choosing a short break. The branding of England has improved over the course of this tracker study, 58% of respondents say it is their favourite holiday destination considered. It is considered easy to get around and seen as having beautiful scenery (Visit Britain 2008, p.2). Short breaks account for almost 2/3 of breaks taken in the UK, so these findings are significant for the industry as a whole. (Bainbridge 2009, p. 1). Another consideration is the rising concern with being green and the impact of frequent air travel on the environment (Bainbridge 2009, p. 1). Consumers who want to reduce their carbon footprint and impact upon the environment are increasingly opting to stay within the UK (Bainbridge 2009, p. 1). What Bainbridge does not highlight, however, is that the new concern for green issues is not completely beneficial. Tourists from overseas will be equally concerned to cut their travel abroad, so this could also reduce inbound tourism into the UK. Research is conflicting with some showing that interest in saving the environment is fairly low priority for the majority of consumers and other studies confirming the idea that green issues will become increasingly important (Key Note 2009, p. 49). Hoseasons, the self-catering leader, also take this view, claiming that more people are choosing to holiday in the UK because of a demand for a green and alternative to flying abroad. Similarly, the fer ry lines entered 2008 assuming that demand would increase for their services as a greener alternative (Key Note 2009, p. 49). 5.3 Short Breaks A 2009 report confirms that although the market for UK short breaks taken by UK residents is not forecast to grow much over the next year or so, nor is it expected to fall. Key Note predict the following (Table 2): 2008 2009 2010 2011 2012 Volume of trips (in Millions) 55.0 57.0 60.0 60.0 62.0 Value ( £M) 8,000 8,700 9,300 9,500 9,900 Table 2: Forecast UK Short-Break Holiday Market Key Note also point out the conflicting factors at work in the non-business UK short break holiday market. It has been mentioned that holidays are very important to the UK public, moreover a short break can be taken where a long one might be rejected. However, research also suggests that while the main holiday is sacrosanct, short breaks are easier to do without, but this might relate to overseas breaks rather than UK ones. To further complicate the issue, as people are increasingly slow to sell their properties they might be expected to treat themselves to more short holidays rather than suffer the cost of moving house. The poor sterling rates also encourage people to stay within the UK for these breaks. On the other hand, family finances are being squeezed by job losses and the psychologies of a recession, and could deter people from spending on any kind of holidays. Overall there is no way of knowing whether an economic downturn is good or bad news (Key Note, 2009, p. 49) 5.4 Budget Hotels and Holidays 5.4.1 Overview The UK has the most expensive rates for hotels in Europe, and average prices rose by 12% in 2007 to an average of just over  £100 per night. Londons exceptionally expensive rates influence this figure (Key Note 2009, p. 50). Against this background, and bearing in mind the recession, a move towards increasing the number of budget hotels seems inevitable. Previous expansion in the hotel industry has concentrated on the luxury end of the market with the growth of boutique hotels and the interest in catering to the super-rich. While this seems unfortunate given the recession, it is not obviously a bad strategy as historically the luxury market has been shown to reflect the economy more slowly than the rest of the market. (Key Note 2009, p. 92) In October 2007, Marriott estimated the growth in revenue per available room at between 5% and 7% in 2008; however, by May 2008, this had been revised to between 3% and 5%. As clients reduce their spending, it is likely that over-supply will be seen in the market and this will lead to some brand rationalisation (Key Note 2009, p. 92). One predicable result of the recession is to increase interest in budget holidays and cheaper hotels. The Visit Britain survey of UK residents who take short breaks reported in March 2008 that price had now overtaken other factors in choosing where to stay (Visit Britain 2008, p.2). This is likely to increase as the UK moves deeper into recession. The budget hotel market was under development even before the recession set in. Established brands such as Travelodge and Premier Inn expanded their operations, and they were joined by the Purple Hotels from the Real Hotel Group. Hilton also developed plans for a budget hotel chain, and CitizenM, a design-led brand, was developed. Other brands include Nitenite and Yotel, built at low cost using prefabrication techniques. The growth in the market has led to further segmentation in the sector with introduction of upmarket tiers to the budget range (for example Holiday Inns Express brand (Key Note 2008, p. 16) A Key Note report written at the beginning of the recession predicted that the mid-range hotels would be the main casualty of shrinking demand. The problems with the economy were exacerbated in the hotel industry by the recent increase in energy and food costs ( Key Note 2008, p. 11) 5.4.2 Business Budget Hotels As Bainbridge points out, budget hotels have benefited by both business and holiday customers downgrading in the recession. Some budget hotels have increased the range of facilities they offer to includes free wi-fi, breakfast and similar to accommodate a new business clientele. Whitbreads budget chain, Premier Inn, for example (the UKs biggest hotel brand) is upgrading its rooms with flat screen TV, air-conditioning and Freeview, and has seen sales for its business account scheme increase 36% over the previous year to February 2008. (Bainbridge, 2009, p. 1). This increase in the number of business travellers using budget hotels since the start of the recession in 2008 is corroborated by research by BDRC in 2009. They report that budget brands are consciously aiming to compete with mid-market brands by strategies such as the ones mentioned above. This drive has been rewarded by better standing in business advertising awareness for the budget hotel brands. (BDRC 2009 [online]) Key Note also report that mid-market business hotels are likely to suffer as they are positioned between the value and luxury hotel options, and what they call tiering, or introducing of levels in to the budget range, will also affect the mid-market brands (Key Note 2009, p. 92). 5.4.3 Consumer Budget Hotels For the non-business traveller, accommodation quality is very important in UK breaks. While travellers abroad endure less than perfect accommodation because costs are low and the weather good, within the UK they demand better quality. One issue is that bed-and-breakfasts and guest houses are notoriously prone to poorly-run individual establishments, leading to calls for the market to be tightened. However the budget hotel sector has grown and has mopped up some of the non-business market as well. The fact that there are many chains available in this sector means travellers can be reassured regarding expectations and quality as they are buying into a brand name. This is particularly true in London a popular choice for consumer short breaks where hotels are notoriously expensive (Key Note 2009, p. 50). 5.5 Staff and Recruitment Impact The recession has had a severe impact on the hotel recruitment market, and it is unlikely to recover before 2010. Job cuts look set to reach 600,000 as businesses and consumers cut spending. The Chartered Institute of Personnel and Development warned of the toughest year in more than 2 decades, and their predictions were backed up by a survey of 150+ senior management in the hotel industry carried out by the recruitment specialists Admiral Group which revealed that over 2/3rds of those surveyed were going to delay recruitment decisions, and put fast-track graduate programmes had on hold (Sharkey 2009, p. 7). These findings are reiterated by the results of a study by Deloitte in 2008 which predicted that the downturn could cut new jobs in the sector by 100,000 with a corresponding dramatic shrink in the UK tourism industry. A recession could see a  £11b reduction in the economic input by visitors to the UK, currently worth  £114b or 8.2% of the UKs GDP. The British Hospitality Ass ociation also criticised the lack of help from the Government (Thomas 2008, p. 9) One less gloomy prediction is that the recession will have less impact as the hospitality market in general and the hotel market in particular is more diverse than in the past, with some opportunities actually being created particularly in the casual and budget dining and contract catering sectors. This is reinforced by a survey carried out by the British Hospitality Association which shows that the contract catering sector has grown and will continue to do so in the recession (Druce 2009, p. 7) 5.6 Room Occupancy and Prices Room occupancy rates the percentage of nights that hotel rooms are in active use have been increasing since 2005. This is good for hotel operators as it allows them to repay investments and reap more return for their money. In 2007 there was a 1% point rise in domestic occupancy (61% in 2006, with the 2003 rate being 59%). This pre-dated the recession and was a result of the strength of sterling at this time (Key Note 2008, p. 14) Returns in terms of paid accommodation in the UK show a surprising result. Gains were still made in 2008, and a report by Deloitte showed that in the early part of the year revenue per room grew strongly (Caterer Hotelkeeper 2009, p. 6), which is unusual as the recession started to set in during this year for most parts of the UK economy. However, this seems to be a function of gains made at either end of the booking season. Early bookings would have been made before worries about the economy set in, and late bookings made might have been as a result of last-minute demand and hence prices paid were higher (Key Note 2008, p. 15) 5.7. Smaller and Specialist Sectors The result of the recession can also be traced in the smaller and specialist areas of the UK hotel market. For hotel operators, boom areas in these sectors are not necessarily a good thing, as will be shown. 5.7.1 Activity Holidays Activity holidays overseas were enjoying a boom in recent years, however for the next few years the market is predicted to grow less rapidly, whereas activity holidays in the UK are predicted to rise. In 2010 for example the total no of activity holidays in Millions taken by UK residents was predicted before the recession at 11.5; this was revised to 10.8, with 2011, originally predicted to total 12 million was revised to 11.4. By contrast, predictions about UK activity holidays have been revised upwards: the 2011 level was predicted at 5.0 million, and this was revised to 5.3 million. (Mintel Market Reforecasts 2009 [online]). The impact for hoteliers is mixed. If the holiday involves hotel stay, then the news is good; however if the accommodation is self-catering the hotel operator will lose out. 5.7.2 All-Inclusive Holidays All inclusive holidays, a sector which has been in decline in recent years due apparently to the increasing ease of online booking and ease of finding information, are now predicted to rise over the short-term as they allow all holiday costs to be known in advance and paid for up front. Both Thomas Cook and TUI are aiming to increase their all-inclusive capacity (Mintel Market Reforecasts 2009 [online]) 5.7.3 Camping and Caravaning Holidays This sector enjoyed a boom in the 1960s and early 1970s but with the advent of cheap overseas package holidays has been in decline. However, Mintel predict that these holidays are an attractive option for the budget conscious consumer, and will benefit from the increase of families who elect to stay in the UK in 2009 and 2010 for financial reasons. They point out that the Camping and Caravanning club had their best ever year for recruitment of new members in 2008 (Mintel Market Reforecast, 2009 [online]). Domestic camping holidays are predicted to do rather better over the next couple of years before the long-term trend towards decline reinstates itself. The growth in this area is not good news for the hotelier, as by definition a stay in a hotel is ruled out for this holiday type. 5.7.4 Others Other sectors, for example boating holidays, have also been affected. Even where the market remains buoyant boating and luxury holidays growth prediction has been downgraded and is expected to occur at a slower rate than predicted (Mintel Market Reforecasts 2009 [online]). Sectors of the UK market which are predicted to do well include coach holidays within the UK which are seen as a budget option and so are fairly resilient to an economic downturn, and heritage tourism as well as holiday centres like Centre Parcs. Mintel see the latter as particularly resilient as they are both percieved as a budget option and are attractive to the UK consumer as they offer pay in advance all-in-one packages. An increase in coach holidays is also good to some extent for the hotelier, although the bulk of coach holiday operators chose low-cost hotels where price margins are cut very low, as the coach holiday is seen as a price-conscious alternative to the consumer. 6. Lessons Learned from Previous Economic Downturns The last time a recession occurred in the hotel industry was in the wake of the 2001 September 11th terrorist attacks on the Twin Towers in New York. The Sept 11th attacks and anthrax scare which followed caused uncertainty about the short and medium-term economic futures and had an impact upon travel and tourism plans leading to a reduction in hotel use and travel. In the US these areas, along with airlines were significantly affected in the aftermath of the terrorist attack. (Mintel Market Reforecasts, 2009 [online]). In the recession of the early years of the 21st century, the response to the challenge was to discount room rates heavily, however this strategy was of questionable use. The heavy discounting was intended to boost occupancy level, however this necessarily led to less profitability and income; it took years to recover from this as consumers became used to the lower prices. As Bloss (2009) points out, the tactic is also very easy to copy by competitors and hence a risky one. 7. Conclusion. The UK hotel market has certainly been affected by the economic downturn. The above looked at the background to the recession and how it has affected the corporate and consumer sector. While the sector has certainly been impacted with job cuts, slower, stagnating or declining predictions and less building projects, there are some positives for the UK market as holiday makers elect to stay at home rather than travel abroad.

Veterinary Medicine as a Career Essay -- essays papers

VETERINARY MEDICINE AS A CAREER Working with animals has been a dream of mine since childhood. I was raised next door to the town veterinarian, Dr. Murphy. He specialized in farm animals, which my family raised, so he visited our house on a regular basis. He knew I loved to hear stories about his patients and always entertained me, no matter how busy he was. When I was 10, Dr. Murphy gave me a copy of â€Å"All Creatures Great and Small† by James Herriot. The book told the story of a country veterinarian and his daily work. To this day, that book remains one of my favorites and always renews my interest in animals. I recently spoke with Dr. Murphy, who is now retired, about his experience in the field of veterinary medicine. He told me, â€Å"Kid, its long hours and hard work. No matter how exhausted you are though, it’ll all pay off when you hear a newborn calf cry for the first time.† Dr. Murphy went on to reminisce about his years as a successful large animal veterinarian. Although he recently retired, Dr. Murphy still helps the occasional farmer in need. (Murphy n. pag.). Veterinary medicine is a very scientific field that requires extensive training and education. I am currently a Biological Sciences major and plan to apply to Veterinary Medical School at the University of California Davis upon separation from the military. I will be required to take a broad selection of courses ranging from Animal Behavior to Organic Chemistry and Calculus. Once I complete...

The National Geographic Society :: history

The National Geographic Society â€Å"It’s right here†, was the old guard’s response when I asked him where I could find the National Geographic Society. Immediately upon entering the gates of the Shura Council Compound, I found a plaque on one of the two buildings indicating it to be the National Geographic Society. I entered the Society and began to analyze all of its aspects to determine whether or not the museum is achieving its purpose of improving the study of geography in Egypt. The National Geographic Society is not fully achieving its purpose due to several reasons. First of all, the lack of advertising is preventing the attraction of more visitors and funding. Secondly, poor organization makes it harder on visitors and researchers to find specific items they are looking for. Finally, inadequate presentation makes visits to the museum uninformative and unappealing. Consequently, the National Geographic Society is in need of funding to improve the aforementioned factors which are negatively affecting the purpose of the museum. The lack of advertising is preventing the museum from attracting more visitors and funding thus negatively affecting the purpose of the museum. Many people are unaware of the existence of the museum which prevents them from visiting it. If people are not going to the museum, this means that they will not have the opportunity to learn about geography from the museum. For example, monthly lectures that are held in the debate room always have low attendance. Furthermore, poor advertising is preventing funding; an important factor to any non-profit scientific organization which rely mainly on government grants and donations. An increase in funding can be used to finance many aspects of the museum, including advertising, in order to improve the study of geography in Egypt. However, the small amount of visitors makes philanthropists and the government less interested in giving funds. Consequently, the Society is financially unable to advertise and thus cannot improve the study of geography in Egypt. Hiring an advertising agency to begin a campaign is necessary. Advertising through television, billboards, flyers and even emails will help attract more visitors and researchers as well as attention from government and thus help the museum in achieving its purpose of improving the study of geography in Egypt. The lack of organization is preventing the National Geographic Society from fully achieving its purpose; as it makes it harder on visitors and researchers to find the specific items they are looking for.

Judgment and Decision-Making

After making this decision if any bloomer is investigated than he tries to defend himself and target others. The top authority do not want to take the duty of wrong decision on himself but want to blame on others and make this mortal decision as a result of a radical decision. This type of concept is called â€Å"Looking Up and Looking Around† (LULL). This is not the case of deficiency or lack of experience of a decision maker but only because of frighten of an unsuccessful person this mortal decision becomes the result of radical decision.In any form of organization if important decision is to be taken, then it is good to have ore number of people so that if any bloomer is investigated than it is divided among all & it makes easier to find the base of the mistakes committed. There are many types of blames which involves the conveyance of one to other. First of all there are some guys called â€Å"Fall Guys† who takes the blame or responsibility of failure decision on t hemselves. Secondly, there are some people called â€Å"Escape-Goat† which are binge out from the organization for not deserving the blame.When a person is hired & he does not know that the person who was there previously in his lace had made mistake & his mistake is blamed on him. After looking at all of this â€Å"Jackal† says that the key concept is to make effort to protect yourself & try to protect the other group from suffer of the blame instead of accepting the bloomer perpetrated. Practical Experience In February I got a Job in DHAL warehouse where my work was to do receiving and pick packing. After two months there was a barbeques and dance party for all the employees of DHAL including Head of the Department.Work was divided among each person and in the end all came with their budget and expense and the expense was ore than the budget. All the excess expense were paid by the committee member and in the end when rap time came all were mum and they started incri minating to our new general manager. He bends out to be a â€Å"Fall Guy'. After that the whole committee member checked the account details and fund for the last year and came to know that the previous manager took out some money from the fund and commence us with a few embark on money.This is the complete illustration of Article 2 frames'. The article analyses the cognitive as well as psychophysical factors which help in ending out the value of the risky prospects. This article mainly challenges both theoretically as well as empirically the classical utility theory. This article presents how managers or rather human beings behave in real economic situations. In this article a systematic approach towards risky choices which helps in deriving several hypotheses for psychophysical analysis of various reactions towards probability as well as money have been discussed.By choosing risk aversion and Bernoulli (1954) essay the authors have tried to explain why most people are usually fou nd to be verse towards risk and why the degree of risk aversion lessens with rising wealth. In order to tackle the normative issues the author shifts focus from psychology to the decision theory. According to the Modern Decision Theory the risky prospects are being characterized by the probable results as well as the probabilities of all the results.The standard economic model suggests that all the human beings depict a very stable â€Å"utility curve† which is being implied by their choices but this article attacks directly on the axiom of extensionally. Therefore it is proposed in this article hat alternative framings need systematic examination which presents a helpful and highly beneficial reflective device which can easily be of advantage for the decision makers to assess all the values, attached with the primary as well as secondary consequences of their choices.The article specifies that mostly stability results because of loss aversion instead of change. Therefore bot h loss aversion as well as effects of consequent endowment is very unlikely to play very insignificant role in the economic exchanges which take place every day or in routine. Thus finally it explains he difference between the experience value and the decision value. The decision theory does not provide major distinction between the two because it is mostly assumed that the decision values and experience values are coinciding with each other (Keenan and Thieves, 1984).Practical Experience In India when I was doing Bachelors my friends were playing a cricket betting on the internet and were earning a lot, so I talked to my friend and ask him how to play. He told me and I was eager to play the cricket betting. After few days there was a cricket match between India and Pakistan I decided to bet against India. At that time it was like if India wins you will get double money and for Pakistan you will get four times the money you invest. I was having $1000, so I thought to invest $100 I. E.I was thinking to be risk aversion rather than risk seeking because I was betting for the first time. After the match got finish India won and I got $200. But if I would have played $200 for India and $100 for Pakistan then I would have earned more in playing risk seeking than playing as risk aversion. Article 3 Abstract: Reading 3. 3, Fischer, B. , Slavic, P. Ad Liechtenstein, S. (1980), ‘Knowing what twine those people who hold values with those people who elicit values. In this research Values' mean all the evaluative Judgments which are either absolute worth or relative or desirability of the possible events.Central to the process of psychophysics value is the finding that it is difficult to presume the effective stimulus rather it should be discovered. This article brings together a diverse collection of effects like ‘irrelevant† context effects, response mode, stimulus presentation and organism in order to facilitate the appreciation of the limit up to whic h the apparent alee of people are influenced by elicit, to give a tentative organization of outcomes along with the contexts in which these might come up and to explicate the effects of these outcomes.Thus this article explains the labile nature of expressed values and any kind of subtle changes in the elicitation mode is supposed to bring in highly visible effects on the preferences which are mentioned by people. Some impacts are reversible while other are not, some effects lead to deepening of the perspective of respondents while others do not; some impacts are deliberately brought about, while there are not; some impacts are very highly specific to the questions of value, while others Just impact all the kinds of Judgments; some are well documented, while others are simple speculations.If one wants to elicit these values one needs to confront these effects which cannot be avoided. The best way to have an interaction with our respondents and also to help them in making value Judgm ents which are in their best of interest is to provide them with better and newer analytical tools. These tools are very helpful in changing the respondents by deepening their perspectives. The main aim of this article is to deliver the message to consider multiple perspectives while decision-making (Fishhook, Slavic and Liechtenstein, 1980).Once my father wants to invest in his new business at that time I was doing ABA in India, so he asked me how I should proceed. He wanted to start Retail store of Grocery. So first of all he made a team of employee who will work in that grocery store. Before that he hired one elicit and put his project besides him. His values were not well defined and were not realistic, so it was difficult for elicit to make his decision. Because of his value were not properly defined it was also difficult for his employee to work in the store.So in the end his business was not up to the mark and he ended up with a loss. By this example I Just want to say that y our values should be realistic and it should be related to the previous environment so that you end up with a good conclusion. Article 4 Abstract: Reading 5. 1 . Zimmermann, H. (1983) ‘The two camps on rationality. This article analyses the ‘rationality concept' while decision-making and according to Zimmermann (1983) any action is considered to be rational if it is in conjunction with NY individuals' beliefs as well as values.The most important research tools for psychology of Judgment as well as decision are the normative tools, while the most vital model for Judgment is ‘Babes Theorem' along with multivariate utility models while for the normative model of decision the SUE models are very prominent . This human Judgment is found to be limited which causes the violation of the rationality principles. The concept of Judgmental biases suggests that the probabilistic judgment is mostly hugely biased because the individuals mostly rely on heuristics.In terms of gains and losses the coding outcomes is Just one of the many cognitive mechanisms which people make use of while editing or depicting their decision problems. The third violation of rationality theory occurs while observing the decision-making behavior of people through motivational perspective and several coping patterns which are used by mass while handling stress of various decision situations. In this research the varied deficiencies present in human Judgment as well as decision are being emphasized.On the other hand the optimists who believe n the rationality theory believe and lay emphasis on the implicit rationality of decision behavior as well as human Judgment. In support of their argument they raise mainly three theoretical arguments which are: the meat-rationality argument, the continuity argument and the structure argument. Therefore the researchers of this camp challenge the belief that human decision as well as Judgment is cognitively deficient.The author thus suggests that with reference to rationality issue one should be liberal while utilizing the concept of rationality. Secondly the commonality concept should be used in its prescriptive sense in legitimate manner wherever the prescription is being required and thirdly the concept of rationality should be used very cautiously in descriptive research. Practical Experience When I finished my Bachelors education I got a Job in Transformer making and testing company. There were two groups in the company who were working on the same project and I got selected in one of the group.Both groups were good but one was thinking rationally following the rules, team leader's advice and setting the destination of making up to the conclusion and others were thinking irrationally not allowing the rules of the company, team leader's advice to complete the task within less span of time to make themselves feel good in the company. Both were coming to the same conclusion but chief likes the people who fulfill deeds in an optimistic manner and not in a pessimistic manner.But not all the people will able to follow the qualities of optimistic and fulfill the goals of company rather than being pessimistic and fulfilling the goal of company. Article 5 Abstract: Reading 4. 3. ‘Theories of Risk perception: Who fears what and why? In this article the writer is concentrating on the hypothesis of risk sensing and he fines risk on the foundation of people coming from different aspects like different backgrounds, culture, posture etc. Every individual takes risk on any situation depending on the foundation of situation.For one person the risk might be higher for decisive situation but for another person the same situation might not be risky for him to handle. Different people look at the venture situation differently. The writer tries to explain Risk sensing through different theories on the foundation of different test or example like â€Å"Economic Theory, Knowledge Theory, Political Theory, assist us to realize the role of each in a well defined manner. â€Å"Knowledge Theory' conveys that people recall everything in a different manner I. E. They recall it to be peril and predict it to be grievous or life threatening. Personality Theory' conveys that more or less mass volition to deal with risk and more or less mass avert to deal with risk. â€Å"Economic Theory' conveys that people loaded with money are happy to deal with risk than the wretched people who are not loaded with money. â€Å"Political Theory' conveys that more or less people deal with risk in order to increase the tutus or tycoon in the surroundings. After doing a proper survey on risk it displays that risk postulates from last many ages and it postulates in many domain and well educated people are functioning on risk hypothesis.This article helps us to evaluate how condom is the risk and if there is any danger than what are the means to rub this risk. Practical Experience I wanted to share my experience when working as a ‘cashier' in one of the esteem bank in India (State Bank of India). My Job was to handle all the customer's bank accounts and look after their each cash transactions. In my hand was having all the personal information of their account details and if there was any problem then I was authorized to take each customer's secret information like account details, credit or debit card information etc.All the information of each customer was with me and if anybody could peril of pervert this information and whole rap will seed on me and because of this bank may have to suffer a loss of money or it may harm the reputation of the bank. So in this whole situation it was all depend on the sensing of my risk. If I do not want to have a loss of money to the bank then I should have my aril risk sensing in a positive manner.

Difficulty Of Teaching Narrative Writing In English Class

It is an undeniable fact that narrative authorship is one of the most hard constructs to learn in an English authorship category. One of the aims of the KBSM English course of study ( 2000 ) states that pupils should be able to ‘listen, position, read and respond to different texts, and express thoughts, sentiments, ideas and feelings imaginatively and creatively in spoken and written signifier ‘ . Therefore, narrative authorship has become a staple inquiry in the Continuous Writing subdivision of Paper 1 for the English SPM scrutiny. Despite the 9 old ages of composing experience the pupils had, bulk of the pupils in Malaysia are still doing serious composing mistakes in their narrative essay. These mistakes are largely lingual mistakes but mistakes made in composing mechanics are every bit as damaging. Since the KBSM course of study ‘s origin, instructors all around the state and even pedagogues in universities have been seeking to order a methodological analysis on learning authorship. However, merely a little minority would turn to Computer Assisted Language Learning ( CALL ) as a possible solution and how many would really recognize that young persons of this coevals are really much technologically savvy? By working this tendency, we might be able to incorporate engineering into the schoolroom on a whole new degree, beyond the initial theories of CALL. Video games, a signifier of amusement enjoyed by young persons and grownups likewise hold a well of possible in helping linguistic communication acquisition. In this research, I will be looking at how playing a specific genre of picture games will act upon the narrative authorship accomplishments of a Malayan ESL scholar. Background of Problem Video games are a large portion of the lives of pupils all around the universe. Based on the annual hardware gross revenues statistics released by VGChartz.com, 28.4 million gambling consoles were sold as of July 2010 and 12 % of the consoles were sold in the Asiatic part ( excepting Japan ) . Additionally, The Entertainment Software Association ( 2010 ) estimated about 25 % of worldwide gamers are below 18 old ages of age. By synergizing both statistics, it has become an undeniable fact that pupils below 18 old ages of age would hold played some signifier of video game. This opened a well of possible where linguistic communication acquisition elements could be integrated into video games. Harmonizing to Salisch, Oppl and Kristen ( 2006 ) , educational games can better a kid ‘s cognition in about all topics including reading, speech production, listening and composing accomplishments in the kid ‘s native linguistic communication. Therefore, it could be said that picture g ames play a important function in enriching a scholar ‘s composing ability as video game narratives are normally narrative driven to plunge the participant into its narrative. Presently, instructors in Malaysia are still discerning about the use of Computer Assisted Language Learning tools in the schoolroom. The failure of English for the Teaching of Mathematics and Science is one of the testaments to this fact. Countless CALL courseware were developed but non to the full utilized by the instructor. Teachers in Malaysia still prefer to utilize traditional learning methods of chalk and talk over technology-aided instruction methods. The true potency of CALL has yet to be to the full tapped by English instructors in Malaysia. The ineffectualness of current English instruction methodological analysiss could possibly be that the pupils, being technologically savvy, happen the traditional lessons drilling, uninteresting and non exciting. Teachers who refuse to encompass the technological civilization of the pupils such as the Internet and video games may hold missed out on the assorted benefits these tools could potentially offer. In this survey, I will be utilizing the action-adventure picture game developed by the award winning developer, Naughty Dog Inc. , entitled ‘UNCHARTED 2: Among Thievesa„? ‘ entirely for the PlayStationA ® 3 bet oning console. This game has been dubbed as one of the best action escapade titles of all time developed for the PlayStationA ®3 console. Harmonizing to Arne Meyer ( 2010 ) , a Community Strategist of Naughty Dog Inc, ‘UNCHARTED 2: Among Thievesa„? ‘ has sold over 3.8 million transcripts worldwide and has won legion Game of The Year award. This game featured dramatic in-game events that will do the participant an active participant in the cinematic experience and its gambling engine, designed specifically for the PlayStation3 console, successfully captured human emotions for in-game portraiture. This characteristic of the game made it alone and set it apart from all the other picture games of the same genre. This research seeks to turn to some of the pressing issues in the gray country of video games and linguistic communication acquisition through extended interaction with a commercially available picture game. Can playing a picture game truly help pupils in geting certain linguistic communication accomplishment? More specifically, this research is designed to analyze larning from games by measuring what adolescents in Form 4 learn by playing an bing, off the shelf, commercially available electronic picture game: ‘UNCHARTED 2: Among Thievesa„? ‘ . The game ‘Uncharted 2: Among Thievesa„? ‘ was developed to entertain, but can besides be used to learn narrative composing due to its immersive game drama experience and narrative construction. Problem Statement The current coevals of ESL scholars in Malaysia is turning up in an progressively technologically advanced universe. In a coevals where traditional acquisition methods are going disused, instructors of ESL would necessitate to switch their paradigms to accept modern learning methods which revolved around engineering itself. Over the past few old ages, research in Computer Assisted Language Learning ( CALL ) has been impactful and it has become an constituted fact that linguistic communication acquisition through CALL methods are really much successful in the current coevals of ESL scholars. However, advocates of CALL have yet to develop a method which specifically targets the narrative authorship ability of an ESL scholar. Research workers and instructors would hold that the narrative accomplishment is the trickiest accomplishment to learn in an ESL schoolroom as narrative authorship required a high degree of originative thought. But, many research workers failed to see an of import tool in their research: picture games. Although legion research have been done on the effects of video games on a kid ‘s psychological development and acquisition, small or none have focused on its effects on an ESL scholar ‘s narrative authorship ability, particularly in a local context. Because of this, picture games are non to the full exploited for their wealth in linguistic communication instruction. The general perceptual experience of video games in the older coevals is that picture games do non lend anything to the educational development of a kid. Video games are seen as distracting, un-educational, and unhealthy. It was frequently blamed for doing pupils to execute severely in their surveies. These misconceptions are farther aggravated by the legion researches which seemed to link picture games and violent behaviour in kids. These factors caused video games to be stigmatized and overlooked as a possible linguistic communication larning tool. However, recent surveies concluded that there are no existent correlativity between playing picture games and negative behaviour development among kids ; some kids even performed better than their non-game playing equals ( Durkin & A ; Barber, 2002 ) . It would be interesting to analyze at the extent of lingual betterment influenced by the picture game and the factors doing it as current surveies have yet to happen a solid correlativity between video game playing and narrative authorship accomplishment development. Most ESL scholars ‘ acquisition of an L2 from video games is inadvertent. This means, the games were non designed with linguistic communication acquisition as its end, instead, the game was written with the exclusive aim of plunging the participant into the narrative and doing them bury that they are really playing the game ( Dansky 2007 ) . This created a pseudo-immersion environment where the scholar ‘s L2 ( in this instance, English ) is used was the chief medium of communicating as the full game is presented in English. Professional game authors are normally incognizant of the fact that the narrative construction they applied in their game book are being subconsciously absorbed by participants to develop narrative composing constructions of their ain. Since most Malayan parents and pedagogues do non play nor understand picture games, they are non cognizant that picture games are embedded with a rich narrative construction which could be transferred to its participants . Most parents and pedagogues frequently complained that childs presents are passing excessively much clip playing video games. They felt that picture games are non relevant to a child ‘s academic advancement and that clip is better exhausted making something more productive. These sentiments stemmed from the fact that grownups are merely loath to accept the outgrowth of new engineerings and unwilling to interrupt out of the traditional ‘safe-zones ‘ based on theories and methods which worked good over the old ages. Parents and pedagogues likewise needed to be informed on the potency of video games heightening linguistic communication acquisition and to be taught how to utilize this tool efficaciously. Once they learn to see through their kid ‘s eyes, they will eventually interrupt the stigma which plagued pictures games for old ages. There is besides a go oning confusion between edutainment package and commercial picture games. Edutainment package were designed in the 1980s and falls under type 2 of Communicative CALL. Many ESL instructors were either non positive or incognizant that edutainment package designed under the Communicative CALL stage is able to better an ESL scholar ‘s linguistic communication acquisition. Furthermore, these package are frequently expansive and were extremely dependent on progressively bettering computing machine hardware, therefore, edutainment package had been shunned by the learning community in general. Now, with the outgrowth of commercial gambling, instructors of ESL will be able to work commercial picture games to enrich their schoolroom. Hardware jobs which plagued edutainment were made disused with bet oning consoles and teachers no longer hold to obtain a licence to utilize the package in the schoolroom due to the Fair Use clause under the Digital Millennium Copyright Act ( DCMA ) . ESL instructors would hold to understand that edutainment package and commercial package are separate entities and that commercial picture games are merely every bit educational as its edutainment opposite number. Besides, commercial picture games have a greater potency of heightening linguistic communication acquisition compared to edutainment package as the bulk of edutainment package focused on all topic but English and it is still designed with drill and pattern methodological analysiss in head ; an out-of-date attack in the ELT universe. Purpose of Research The intent of this research is to place the elements in the narrative construction used in action-adventure picture games in relation to general ESL narration. Apart from that, this survey besides aims to analyze the influence of action-adventure picture games in scholars of ESL ‘s narrative authorship ability. Aims of Research There are two aims in this research. It aims to: – place the elements in the narrative construction used in action escapade picture games in relation to general ESL narration. analyze the influence of action escapade picture games in scholars of ESL ‘s narrative authorship ability. Research Questions The followers are the research inquiries that I will look into: – what are the elements in the narrative construction used in action escapade picture games in relation to general ESL narration? how would action gamble picture games influence an ESL scholar ‘s narrative authorship ability? Scope of Research This research will be done on 5 selected Form 4 male pupils of Maktab Sultan Abu Bakar ( English College ) JB and would be look intoing the influence of action-adventure picture games on their narrative authorship ability by concentrating on the narrative constructions used in their written narrative. Significance of Research The impact the research may convey is that in the hereafter, professionals from both the academic and video game industry may be able to clearly separate between edutainment games and commercial picture games. An avenue of future coaction to bring forth a game which is both gratifying and written utilizing pedagogical theories of linguistic communication acquisition could be done to sublimely integrate linguistic communication larning teaching method with commercial picture games. Blending both the gambling industry and the academic industry would open up an ocean of larning chances for both professionals to farther innovate in their Fieldss. Game interior decorators would be able to plan a game which still held true to the game design doctrine of doing games fun, prosecuting, synergistic and cinematic and at the same clip, doing the game a well of linguistic communication instruction resources for linguistic communication practicians. Language instructors may besides profit from fut ure coactions with game authors as they will be able to leave their narrative authorship cognition to be taught in schools. Apart from that, hopefully from the fruitful nature of this research, instructors of ESL would recognize that playing picture games are non merely a waste of clip. Teachers could tackle the potency of video games to integrate a picture game into the schoolroom by holding the pupils composing brooding diaries to chronicle their gambling experience and that written and unwritten assignments could be given based on the played game. Learners of ESL would no longer happen English as a drilling topic to larn as video games would excite their involvement and their acquisition of L2 may be hastened with the background cognition activated. Teachers of ESL could besides experiment with the different genres of commercial picture games available in the market to happen new dynamic resources to develop teaching stuffs and lessons. These eternal possibilities would basically take the stigmatisation of video games among instructors of ESL in Malaysia to further work the full potency of video games as an synergistic linguistic communication larning tool. Last but non least, this research would open up new possibilities and agencies of supplying meaningful and piquant content through an electronic medium, hence, broadening the range and execution of Computer Assisted Language Learning in Malaysia. CALL ‘s development in Malaysia boomed with the authorities ‘s English for the Teaching of Mathematics and Science ( ETMS ) . But, it is once more put on a dead clasp as the authorities reversed the policy in 2009. This research, if done right, would be able to kick get down CALL ‘s development in Malaysia and perchance launch Malaysia into video game design. Once the learning community recognized the potency of commercial picture games, game developers in Malaysia would derive the motive to bring forth high quality games which are suited to the Malaysian context, retaining the really aspects which made commercially successful picture games fun and prosecuting, at the same clip imbued with educational ends as stated in the National Education Philosophy. Restrictions of Research. As this is a little graduated table research, it is bound to hold its restrictions. This research uses an experimental research design with a purposive sampling method ; choosing merely 5 respondents, the consequences derived from this survey might non stand for the general population. This is due to the hardware restriction of the survey which merely allows for 2 PlayStationA ®3 console to be used throughout the 6 hebdomad survey ( budget constrains ) , restricting the figure of participants in order to run into the 6 hebdomad period. Besides, this research will merely be taking in Form 4 male pupils of Maktab Sultan Abu Bakar ( English College ) JB, therefore, the effects of the picture game would hold on female pupils could non be done due to the gender choice. Last, I ‘m concentrating merely on the construction of the narrative essay produced by the respondents. So, this research would non be able to find the effects of video game in other countries of linguistic communic ation larning such as vocabulary acquisition, grammar sweetening, unwritten accomplishments etc. Definition of Footings Action-adventure games Action-adventure gamesA combine elements of their two constituent genres, action and escapade. Typically having long-run obstructions that must be overcome utilizing a tool or point as purchase, every bit good as many smaller obstructions about invariably in the manner, that require elements of action games to get the better of. Action-adventure games tend to concentrate on geographic expedition and normally affect point assemblage, simple mystifier resolution, and combat. Narrative A narrative is basically a narrative that is created in a constructive format that describes a sequence ofA fictionalA orA non-fictionalA events. Video Game Narrative Video game narration is the constituent of storytelling within the picture game ‘s book. It serves as a method by which the narrative stuffs are communicated to the audience. Narrative In video game design, the narrative is what really happens in the class of the game which can be differentiated from its game mechanics and be translated into a narrative. Backstory The backstory inside informations the history prior to the events of the game and it provides the reply to the inquiry â€Å" What happened antecedently? † and â€Å" What caused this state of affairs to go on? † Submergence Submergence is defined in video game design as the province of head where a individual is wholly absorbed in what they are making. This is the ultimate end in every game narrative as entire submergence allows the participants to be absorbed into the narrative and allows maximal amusement experience.