Strategic Marketing Dissertation Example | Topics and Well Written Essays - 5000 words

Strategic trade - Dissertation ExampleTherefore, Surviving in heavy times requires a strong determination and a positive attitude. But in todays fast and merciless marketplace, more is needed than a winners attitude.The following chapter is where the oration starts explaining in brief a number of small line hard time strategies to help steer the chopping waters of commerce.2.0 Strategies for SMEs to fight Economic Crisis2.1Cost naked as a jaybirdFor small business, cost-cutting needs to be implemented with the precision of a surgeons scalpel. Cut too deep and your business will never recover. Cut too alter and cash stop problems could force you to the back of the unemployment line. Look at percentages rather than dollars and cents. If your expenses are chewing up your profits, you need to take action. There are ii ways to repair sagging profits sell more or cut costs. However, if revenues and expenses grow at the same rate, selling more wont fix an weak bottom line. faulti ng No. 1 is thinking that marketing is the best place to cut when businesses are looking to tighten their belts, says Ann Handley, chief content policeman at Marketing Professionals. But its not the time to jettison marketing. If business is slow and youre reining in your plan to get your name out there, it means few leads, less business and, ultimately, less income.Exercise care and judgment in determining what and where to cut and by how much. I recently heard of companies getting unloosen of their marketing department, request them to leave, but this is not the best solution, as marketing is the most important function in a business, without having to move your products and service, how is it possible to accession sales and profits.On the... For the small business, cost-cutting needs to be implemented with the precision of a surgeons scalpel. Cut too shallow and cash flow problems could force you to the back of the unemployment line. Look at percentages rather than dollars and cents. If your expenses are chewing up your profits, you need to take action. There are two ways to improve sagging profits sell more or cut costs. However, if revenues and expenses grow at the same rate, selling more wont fix an anemic bottom line. Mistake No. 1 is thinking that marketing is the best place to cut when businesses are looking to tighten their belts, says Ann Handley, chief content officer at Marketing Professionals. But its not the time to jettison marketing. If the business is slow and youre reining in your plan to get your name out there, it means fewer leads, less business and, ultimately, less income.Exercise care and judgment in determining what and where to cut and by how much. I recently heard of companies getting rid of their marketing department, asking them to leave, but this is not the best solution, as marketing is the most important function in a business, without having to move your products and service, how is it possible to increase sales and profits .On the contrary, there are some easier ways that would help you eliminate costs.Over the years we ease up looked at hundreds of marketing programs, and honestly, state that nearly all of them have some kind of hole that either drains money directly or allows leads to be lost.